If you are looking for resources to help you with your Audiology Marketing and get more referrals - you are in the right place. In addition to our Blog, we have created some great downloadable reads to help your increase your practice's potential.
Well, the title of this ebook kind of gives the game away. It really is an introduction to inbound marketing for audiology, we kid you not!
This twenty-page book introdcuces you to the concept of inbound marketing, discusses how to group your potential customers so that you can tailor your marketing to them, writing content that attracts customers, how to blog and how to get more leads from search engines.
Click here to download the ebook (PDF fomat).
We were invited by Phonak to do a talk at their Retail Seminar in April / May 2015 in Stockholm
Click here to download the PowerPoint slides from Geoff's talk.
"This practical text strives to further the autonomy of the audiology profession by presenting an A to Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base."
Brian Taylor's Marketing In An Audiology Practice book features one chapter by Geoff. This one is not available for download but you can purchase it here.
