Hearing Healthcare SEO, Keywords & Phrases

What Keywords Are Important in On-Line Audiology Marketing

 

Once upon a time it was relatively easy to research keywords and phrases. Google made them freely available for all, unfortunately that changed a year or two ago. Mainly because the data was being monetized, Google bought a chunk of Hubspot and the data was integrated into Hubspot’s offering. The data is not so easy to get, although there are a couple of ways you can do some research that will yield some ideas.

In order to undertake smart inbound marketing, you do really need to understand the keywords and phrases that your target market is searching. You also need to remember that most of your target market are searching for those keywords in a localised manner. In other words if the are searching for hearing aids, they are usually searching for hearing aids in my local area. I happen to have a list of keywords and their search prevalence from shortly before the data went away. I have made them available before, but I think it is important to do so here again.

Whilst the data may be a little old, it can still be used to extrapolate what keywords are still important to your target market.

 

Keyword	Searches	Keyword	Searches
hearing	6,120,000	cost hearing aids	40,500
aids aid	4,090,000	hearing aids cost	40,500
aids hearing	823,000	cost of hearing aid	40,500
which hearing aids	823,000	hearing aid cost	40,500
about hearing aids	823,000	cost of a hearing aid	40,500
aids for hearing	823,000	cost hearing aid	40,500
where to get hearing aids	823,000	aid batteries	40,500
what is hearing aids	823,000	price hearing aids	40,500
what is a hearing aids	823,000	hearing aids price	40,500
hearing aids hearing aids	823,000	price of hearing aids	40,500
for hearing aids	823,000	prices of hearing aids	40,500
hearing aids	823,000	prices for hearing aids	40,500
what are hearing aids	823,000	prices hearing aids	40,500
aid hearing	823,000	hearing aids prices	40,500
which hearing aid	823,000	prices on hearing aids	40,500
the hearing aid	823,000	hearing batteries	40,500
what is hearing aid	823,000	best hearing	40,500
hearing aid in	823,000	beltone	40,500
hearing aid	823,000	hearing aid batteries	33,100
what is an hearing aid	823,000	aids reviews	33,100
what is a hearing aid	823,000	hearing aid battery	33,100
a hearing aid	823,000	hearing aid costs	33,100
compare prices	673,000	hearing aids costs	33,100
hearing loss	450,000	digital hearing	27,100
hearing impaired	368,000	hearing aid reviews	27,100
hearing devices	368,000	hearing aid review	27,100
hearingaids	368,000	reviews on hearing aids	27,100
hearing aid devices	301,000	reviews hearing aids	27,100
hearingaid	246,000	reviews of hearing aids	27,100
phonak	165,000	hearing aids reviews	27,100
oticon	165,000	review of hearing aids	22,200
hearing device	135,000	hearing aids review	22,200
re sound	135,000	in ear hearing aids	22,200
hearing aid device	110,000	in the ear hearing aids	22,200
test hearing	110,000	ear hearing aids	22,200
where can i get a hearing test	110,000	ear hearing aid	22,200
how to test hearing	110,000	phonak hearing	22,200
where to get a hearing test	110,000	phonak aids	18,100
www hearing test	110,000	phonak hearing aids	18,100
hearing test	110,000	hearing aids phonak	18,100
the hearing test	110,000	digital aids	18,100
what is a hearing test	110,000	hearing aid center	18,100
hearing problems	74,000	all about hearing	18,100
hearing store	60,500	hearing health	18,100
price of hearing aid	40,500	digital hearing aids	18,100
price hearing aid	40,500	hearing aids digital	18,100
hearing aid price	40,500	test hearing online	18,100
cost of hearing aids	40,500	online hearing test	18,100
phonak hearing aid	18,100	hearing test online	18,100
hearing test on line	14,800	hearing aid phonak	18,100
Keyword	Searches	Keyword	Searches
hearing	6,120,000	cost hearing aids	40,500
aids aid	4,090,000	hearing aids cost	40,500
aids hearing	823,000	cost of hearing aid	40,500
which hearing aids	823,000	hearing aid cost	40,500
about hearing aids	823,000	cost of a hearing aid	40,500
aids for hearing	823,000	cost hearing aid	40,500
where to get hearing aids	823,000	aid batteries	40,500
what is hearing aids	823,000	price hearing aids	40,500
what is a hearing aids	823,000	hearing aids price	40,500
hearing aids hearing aids	823,000	price of hearing aids	40,500
for hearing aids	823,000	prices of hearing aids	40,500
hearing aids	823,000	prices for hearing aids	40,500
what are hearing aids	823,000	prices hearing aids	40,500
aid hearing	823,000	hearing aids prices	40,500
which hearing aid	823,000	prices on hearing aids	40,500
the hearing aid	823,000	hearing batteries	40,500
what is hearing aid	823,000	best hearing	40,500
hearing aid in	823,000	beltone	40,500
hearing aid	823,000	hearing aid batteries	33,100
what is an hearing aid	823,000	aids reviews	33,100
what is a hearing aid	823,000	hearing aid battery	33,100
a hearing aid	823,000	hearing aid costs	33,100
compare prices	673,000	hearing aids costs	33,100
hearing loss	450,000	digital hearing	27,100
hearing impaired	368,000	hearing aid reviews	27,100
hearing devices	368,000	hearing aid review	27,100
hearingaids	368,000	reviews on hearing aids	27,100
hearing aid devices	301,000	reviews hearing aids	27,100
hearingaid	246,000	reviews of hearing aids	27,100
phonak	165,000	hearing aids reviews	27,100
oticon	165,000	review of hearing aids	22,200
hearing device	135,000	hearing aids review	22,200
re sound	135,000	in ear hearing aids	22,200
hearing aid device	110,000	in the ear hearing aids	22,200
test hearing	110,000	ear hearing aids	22,200
where can i get a hearing test	110,000	ear hearing aid	22,200
how to test hearing	110,000	phonak hearing	22,200
where to get a hearing test	110,000	phonak aids	18,100
www hearing test	110,000	phonak hearing aids	18,100
hearing test	110,000	hearing aids phonak	18,100
the hearing test	110,000	digital aids	18,100
what is a hearing test	110,000	hearing aid center	18,100
hearing problems	74,000	all about hearing	18,100
hearing store	60,500	hearing health	18,100
price of hearing aid	40,500	digital hearing aids	18,100
price hearing aid	40,500	hearing aids digital	18,100
hearing aid price	40,500	test hearing online	18,100
cost of hearing aids	40,500	online hearing test	18,100
phonak hearing aid	18,100	hearing test online	18,100
hearing test on line	14,800	hearing aid phonak	18,100

 

As I said, this is old information, it still has real value though. Whilst there will be new keyword searches, in particular in relation to the release of new hearing aid products. We can keep abreast of them and are probably in the best position to ascertain or guess how popular they might be. In particular, I am thinking about something like the Made For iPhone hearing aids. It is quite obvious that they are going to be exceptionally popular. Therefore search phrases involving that phrase will be popular. We need to consider what those long tail keyword phrases will be for the locations we wish to target.

Then we need to write good content that will meet the needs of those searchers, if you do it properly following a well-planned strategy, Google will do the rest. The meat of your content strategy will be based on the keywords in the table above. They are mostly strong everyday general keywords, keywords that will be searched as long as people have hearing problems. Your job is to review these words, try to ascertain the information that searchers are looking for and write articles that meet those needs.

If you do it correctly, your web visibility in your area will rise, you will become an accepted authority and you will be rewarded with solid enquiries.

Regards Geoff